Challenge
The business problem the system needed to solve.
Real-estate operations become fragile when leads, availability, reservations, contracts, money, commissions, campaigns, and approvals are split across spreadsheets and disconnected tools.
Business SystemReal Estate ERP & Operations
Rakez ERP
A real-estate operating platform connecting CRM, inventory, contracts, finance, marketing, HR, and guarded AI.
Rakez is a multi-domain ERP/CRM built for workflows where one commercial event can affect sales, unit inventory, contracts, deposits, commissions, claims, marketing attribution, notifications, and management reporting.
- Built around real operations
- Product plus backend plus integrations
- Delivered as a maintainable system
Built by HexaTerminalStrategy & ArchitectureProduct EngineeringBackend & Integrations
Project type
Business System
Category
Real Estate ERP & Operations
Delivery approach
Custom software system delivery
Problem to Solution
How the system was shaped around the operational problem.
One connected story, from the business context to the engineered response.
The strongest systems are not just interfaces. They connect workflow, data, roles, and technical architecture into one maintainable product.
Solution
How the system addresses the operational need.
A role-aware operational backbone keeps commercial, financial, marketing, and support workflows on shared business rules, explicit state transitions, traceable history, and bounded integrations.
Overview
Rakez treats business operations as connected state transitions rather than isolated CRUD screens. The system coordinates CRM and real-estate inventory with reservations, contracts, payment and commission workflows, credit and claims, marketing attribution, HR, permissions, notifications, integrations, reporting, and AI-assisted tools that remain behind application authorization and confirmation boundaries.
Business Value
What the system is designed to make easier or more effective.
- One operational source of truth across departments
- Traceable commercial and financial state changes
- Safer marketing attribution without guessing missing mappings
- AI assistance that inherits application policy instead of bypassing it
Target Audience
Who the system is designed for.
- Real-estate developers, brokerages, sales organizations, and multi-department companies that need a custom operational ERP rather than another disconnected tool.
Capabilities
Key capabilities supported by the system.
The system capabilities are organized to scan quickly without losing technical substance.
- 01
CRM and lead operations
- 02
Projects, properties and unit inventory
- 03
Reservations and negotiation states
- 04
Contracts, deposits and payment plans
- 05
Commissions, rewards and claims
- 06
Credit and title-transfer workflows
- 07
Marketing attribution and provider synchronization
- 08
HR, tasks and notifications
- 09
Granular authorization and audit boundaries
- 10
Guarded AI tools and RAG-assisted workflows
Why this reflects HexaTerminal
This is the kind of software system HexaTerminal is built to deliver.
This project reflects an engineering-led approach: we study the operation, define the system architecture, connect product and backend concerns, and ship software that remains maintainable after launch.
- We start with the real operation, decision flow, and handoffs behind the software.
- We define the architecture around users, permissions, data movement, and system dependencies.
- We build product experience, backend logic, data structure, and integrations as one connected system.
- We aim for maintainable delivery so the system can keep evolving without being rebuilt from scratch.
Related Work
See this kind of system in context.
Hexa Terminal
Rakez ERP: Engineering an AI-Enabled Real-Estate Operating Platform
How a production-style ERP stays coherent when sales, inventory, reservations, contracts, finance, credit, marketing attribution, permissions, and AI-assisted workflows share the same business state.
Hexa Terminal
Rakez Ads Attribution: The Campaign ID Was Not Enough
Why external campaign identifiers are treated as evidence, not truth, before spend, leads, insights, or writable actions are mapped to an internal project.
Hexa Terminal
Rakez Sales & Credit: A Reservation Can Affect Half the ERP
A reservation is modeled as a cross-domain transaction spanning availability, negotiation, snapshots, deposits, credit, title transfer, commissions, claims, dashboards, and notifications.
Hexa Terminal
Rakez Financial Workflows: Today's Settings Should Not Rewrite Yesterday's Money
Commission and reward logic is modeled as versioned, auditable distribution with explicit participants, unresolved allocation, approval lifecycle, row locks, and duplicate prevention.
Hexa Terminal
Rakez Operational AI: The Model Suggests, the Backend Decides
AI is exposed through scoped tool families that inherit user capability, data scope, guardrails, audit, and confirmation rather than receiving independent authority.
Technology considerations
Laravel 12PHPREST APIsSanctumRedisReverbSpatie PermissionMySQLAI / RAG
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